Tom Watson

Commercial Real Estate Agent, Tom Watson


While leading JPB Partners’s Southeastern U.S. real estate activities since 2004, Tom recognized the opportunity and created the platform for JPB Commercial Real Estate Advisors. Residing in Northwest Florida since 2000, Tom was formerly Director of Land Sales for the St. Joe Company, focusing on commercial development and sales.

His extensive network and experience in the region, including working in banking and real estate throughout the Southeastern U.S., are the basis for Tom’s reputation as one of Northwest Florida’s leading real estate market experts.

Since 2001, Tom has been involved on either the buy or sell side of transactions valued in excess of $150 Million in Northwest Florida, across all property types. In addition to driving the strategic growth of JPB Commercial Real Estate Advisors, and managing the team of outstanding sales agents, Tom serves as the lead sales agent for the group’s major client relationships.

850.527.3524 /

Charlie Barker

Charlie Barker, Commercial Real Estate Agent

Sales Associate

A native of Alabama, Charlie was most recently with Oaks Development Group, a medical office investment group based in Cary, North Carolina. Charlie relocated to the Florida Panhandle in 2005, continuing to originate and manage many of Oaks’ Southeastern US medical office development projects. As CFO of Oaks Construction, and Director of Development for Florida and Alabama, Charlie was involved in over 300,000 square feet of development projects, including direct responsibility for land acquisitions, financing, joint ventures, marketing and leasing, and project management. Charlie graduated from the University of Alabama, majoring in Business Administration (concentration in Real Estate Finance) and a Minor in English.

Charlie’s concentration with JPB Commercial Real Estate Advisors includes medical office, retail site selection/land acquisition, office and retail leasing, and investment sales. His market knowledge spans the State of Florida, having worked on projects on the East Coast, South and Central Florida, throughout North Florida, and several other Southeastern US markets.

850.420.1383 /

Philip Sherrill

Phillip Sherrill, Commercial Real Estate Agent

Sales Associate

Philip Sherrill is a Pensacola native with over 25-years of experience in commercial real estate brokerage and property management throughout the Florida Gulf Coast region.

With a primary focus on office and retail properties and tenant representation, Philip is deeply versed in all facets of the successful real estate transaction process, from initial site selection, due diligence and project analysis, to client and consultant relations, to deal structuring and consummation.

The depth of Philip’s relationships throughout Northwest Florida is unmatched, a result of his personal commitment and unflagging loyalty to every client, large or small. Philip was educated at Washington and Lee University, graduating in 1990 with a Bachelor of Science degree in Economics.

678.462.6568 /

Doug Jordan

Doug Jordon, JPB Commercial

Broker Associate

A native of the Boston area, Doug relocated to the Emerald Coast in 1996 following a technology sales career in Atlanta. His regional experience across Northwest Florida spans fifteen years including five years as a real estate broker and broker associate. Doug’s proficiency in the business and commercial sector of the real estate market is the result of being his focus since “day one.” Over a fifteen year time period, Doug has personally been involved in over one hundred and fifty transactions ranging from “Main Street” businesses to complex multi-million dollar operations with both commercial real estate and business components. Roles included working directly with business buyers, sellers and lenders as well as providing marketing support. Doug’s specific area of expertise is the confidential sale and marketing of ongoing business entities. This very specialized area of expertise requires the ability to analyze financial statements, formulate a justifiable opinion of business fair market value, confidentially market the business opportunity to qualified buyers and lead the sales process through financing and closing. He has worked closely with SBA lenders for both 7(a) loans and 504 loans on a number of transactions. Doug earned his Certified Business Intermediary (CBI) designation through the International Business Brokers Association. He is one of only four individuals in Northwest Florida to have earned this designation and maintained it through education and proficiency. Doug is an avid aviation enthusiast and is an instrument-rated private pilot and former aircraft owner. He is also active in the local community including church, civic and business organizations.

850.687.5130 /

Doreen Baca

Commercial Real Estate Agent Doreen Baca

Sales Associate

Having grown up in the travel industry, Doreen Baca has first-hand knowledge of the world’s financial landscape and has chosen America’s finest State (Florida) to focus on investment real estate. Prior to her real estate career Doreen purchased, sold and managed $350 Million of corporate assets in the Aviation Industry for fortune 500 companies. Having worked with Corporate Executives at all levels has provided her with a mind share of experience to bring the deal from showing to closing.
Additionally, Doreen held the CEO position for a Hybrid Supply Chain Management company that specializes in front to back-end global supply chain solutions. Doreen led the company’s driving force toward the development of a successful and progressive business model positioning each entrepreneurial Client to expand from a start-up to a fully operational company.

While continuing to achieve her professional goals; Doreen has chosen to expand and specialize in commercial real estate and attributes her 25 years of vast corporate success to her hard work and visionary ability. She brings to JPB Commercial Real Estate Advisors, years of corporate experience and a working knowledge of Florida’s economic development at the local and state levels. Doreen Baca doesn’t claim to be a native of any city or state, as she has searched the world to find the perfect place to call home and discovered Northwest Florida. She now lives on Florida’s Gulf Coast and calls it home with Jerry her husband of 24 years and their dog Molly.

850.460.5050 \

Thomas Maurer, Jr.


Sales Associate

850.461.4448 \

Jake Maurer


Sales Associate

850.428.2217 \